PR – April 2022 | Europcar Mobility Group X Artefact
Artefact becomes the global digital media agency of Europcar Mobility Group (Europcar, Ubeeqo, Goldcar, Fox Rent a Car, Buchbinder). The mission, which began in January 2022, covers user acquisition, performance management and maximization of customer value on Social Media and Programmatic Display levers. The agency is mandated for the whole of Europe, the USA and Oceania.
“After facing two years marked by restrictions on the mobility sector, 2022 is key for rebounding. In this context, we chose Artefact for their ability to leverage data to drive the performance of our social media campaigns in all markets. We were also won over by the quality of their strategic Display proposals, which adapt the distribution of creations and formats according to our professional, leisure and local audiences.”
according to Carole Rey, Group Digital Marketing Manager of EuropCar.
Vous êtes intéressé par le conseil en données, le marketing digital et l'ecommerce ?
Lisez notre newsletter mensuelle pour obtenir des conseils pratiques, des idées, des études de cas, de la part de tous nos experts en données du monde entier !
