Artefact expands Africa operations with the appointment of Médéric Chomel as Managing Partner

With multi-disciplinary teams around the world, Artefact helps clients achieve tangible business results through data and ethical AI; taking an end-to-end approach, the company delivers data-driven transformation that meets the individual needs of each organisation.

A highly-skilled professional, Chomel has extensive experience in delivering successful data-driven projects that benefit the whole organisation. A graduate of the Ecole Polytechnique in Paris, one of the best engineering schools in the world, he joins after 12 years with telecoms giant Orange, where he held various roles in Europe, Africa and the Middle East, frequently working with Artefact.

Most recently, as Chief Data Officer for Orange France, he oversaw the implementation of a company-wide data and AI transformation program that included an AI-based application to ensure fibre installation compliance. In Jordan, where he was chief digital and innovation officer, deputy strategy officer and secretary to the board, he launched Orange Money, an e-wallet solution that reshaped financial services in the country, as well as an initiative to enhance the customer digital experience. Prior to that he undertook a successful stint as B2B chief marketing officer in Senegal. Overall Chomel’s leadership at Orange has overseen projects that have delivered more that €200 million in business value.

Artefact opened its Africa bureau in Morocco in 2020, in recognition that the environment is both fast-growing and has an appetite for rapid digital transformation. Its local team of around 40 data and digital experts – a number that it aims to double by the end of 2024 – works with Artefact offices around the world; it counts as its clients major companies in Morocco across a range of industries including financial services, retail, energy, utilities, and telecoms.

“Having collaborated closely with Médéric on several major projects at Orange we know the calibre that he brings and are delighted to welcome him to the Artefact team. Africa is an exciting region for us – the evidence to date indicates that data and AI will play a pivotal role in the continent’s continued transformation; Médéric’s skills, experience and enthusiasm will help us to build on the work already undertaken in Morocco and open up new opportunities to help more enterprises reach their potential.”

Vincent Luciani, CEO and co-founder at Artefact

“During my tenure at Orange I experienced first-hand the dedication and expertise of the Artefact team, as well as its commitment to innovation – the company continues to push boundaries so that organisations can truly benefit from their data and the ongoing evolution of technology and AI. When looking for my next challenge, the combination of being an Artefact partner and working in Africa, with its dynamic economy and vibrant youth culture that continues to embrace new technologies, was irresistible.”

Médéric Chomel, Managing Partner at Artefact Africa

Artefact est une société internationale de services autour de la data, spécialisée dans le conseil en transformation data et en data & digital marketing, dont la mission est de transformer la donnée qui créent de l’impact business en délivrant des résultats tangibles sur l’ensemble de la chaîne de valeur des entreprises.

L’approche unique d’Artefact, qui fait le pont entre la donnée et le business, permet à nos clients d’atteindre leurs objectifs business de façon dédiée et efficace. Nos 1300 employés dans 20 bureaux en Europe, l’Asie, l’Amérique du Nord, l’Amérique Latine et l'Afrique allient leurs compétences pluridisciplinaires au profit de l’innovation business des entreprises. Nos technologies de pointe en Intelligence Artificielle, nos méthodes agiles garantissent le succès des projets IA de nos clients, de la conception au déploiement, jusqu’à la formation et l’accompagnement au changement. Nous travaillons avec des marques internationales de premier rang, telles qu’Orange, Samsung, L’Oréal ou Sanofi.

www.artefact.com

Kate Alexander – +44 (0)7788 584413 – kate@alexander.co.uk