London - November 14, 2023 - Weborama, the Data Intelligence Platform, has formed a partnership with Artefact, the international marketing, consulting, and data science services company specializing in data transformation and data and digital marketing consulting.
Artefact will provide advertisers with a range of cutting-edge technological solutions, including the Data Clean Room from Weborama, while strengthening its data value proposition. The aim is to help joint customers and prospects with data transformation in the cookieless era.
Artefact’s mission is to transform data into business impact by delivering tangible results across the entire corporate value chain. Weborama’s one-stop-shop approach will enable advertisers to build their own data ecosystem so they can continue to create marketing strategies (insight, segmentation, activation, measuring) in a world without third-party cookies; the focus on the Data Clean Room to meet current market needs, enables:
Weborama’s technology, an open, multi-cloud solution, is built on the power of Snowflake’s Data Cloud to break down data silos and unify data. This deepens actionable knowledge and offers a unique real-time view of these consumers in a way that is 100% secure and respectful of their privacy.
“Our 1500 employees work hard every day to bridge commercial and IT divides. Thanks to digital technology, data and AI, they transform organizations into consumer-centric leaders. Weborama’s tools allied with Snowflake will be an essential asset in meeting these challenges in an ever-evolving technological world.”Florian Thiebaut, Managing Partner Data Marketing Practice Lead, Artefact
“This partnership with Artefact is an opportunity to support a larger number of players, by combining the power of our tools with Artefact’s knowledge and expertise in data. This alliance will enable us to help our clients carry out their data transformation with peace of mind and enter the cookieless era more confidently.”Mykim Chikli, CEO EMEA, Weborama
About Weborama, The Data Intelligence Platform
Focused on data management and valorization, Weborama has developed and connected a set of technologies (in the fields of AI, semantic and behavioral artificial intelligence, data lake, data clean room, data science, insights…) that enable advertisers, agencies and publishers to acquire, retain and monetize their audiences and activate targeted, consistent and relevant advertising in the new cookieless, IDless and multi-device world. Weborama operates in Europe and the United States.
À propos d'Artefact
Artefact est une société internationale de services autour de la data, spécialisée dans le conseil en transformation data et en data & digital marketing, dont la mission est de transformer la donnée qui créent de l’impact business en délivrant des résultats tangibles sur l’ensemble de la chaîne de valeur des entreprises.
L’approche unique d’Artefact, qui fait le pont entre la donnée et le business, permet à nos clients d’atteindre leurs objectifs business de façon dédiée et efficace. Nos 1300 employés dans 20 bureaux en Europe, l’Asie, l’Amérique du Nord, l’Amérique Latine et l'Afrique allient leurs compétences pluridisciplinaires au profit de l’innovation business des entreprises. Nos technologies de pointe en Intelligence Artificielle, nos méthodes agiles garantissent le succès des projets IA de nos clients, de la conception au déploiement, jusqu’à la formation et l’accompagnement au changement. Nous travaillons avec des marques internationales de premier rang, telles qu’Orange, Samsung, L’Oréal ou Sanofi.
Press Contact
Kate Alexander – +44 (0)7788 584413 – kate@alexanderpr.co.uk
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