Artefact, a global data and digital consulting company, was recently welcomed as a Corporate Partner to the Los Angeles Sports and Entertainment Commission (LASEC), the non-profit organization officially designated to attract, secure and support high-profile sports and entertainment events across the Los Angeles region.
Artefact’s partnership with LASEC further underlines the company’s growth in the sports and entertainment industry, offering clients the real ability to make data-driven decisions, provide modern, scalable strategies and solutions to drive fan insight, engagement and retention, convert ad hoc interactions into memberships and lifestyle, drive subscriptions, data-driven sponsorships and more.
As part of the partnership, Artefact’s Partner and Sports and Entertainment Lead Wayne Campbell has been asked to join the LASEC Advisory Board.
“Today more than ever and increasingly so in the future, the responsible, sustainable use of data is paramount for building and maintaining competitive advantage, unlocking extraordinary economic value, to creating personal connections with fans and consumers, to developing long-term relationships and affinity with fans and customers. Partnering with LASEC enhances its mission and is a demonstration of continuous investment in providing the world’s biggest and most exciting events with class leading capabilities.”
“We look forward to working alongside the Artefact team to continue to elevate our region’s hosting potential for major events.”
Artefact has been operating in the US from its base in Los Angeles since 2021 and works with some of the largest global brands. Artefact also has global partnerships with big data infrastructure providers and data platforms, including Google, Microsoft and Amazon.
Artefact is a new generation of data services company, specialising in data consulting and digital and data marketing. With a broad presence in the world’s main markets (France, Germany, the UK, Asia, Dubai, Brazil), Artefact serves a large portfolio of more than 300 international clients, including a host of leaders in the entertainment space, such as Deezer and Ubisoft. The Group has three main service offerings, leveraging its data mining and data analysis capacities: Data Consulting, Data and Digital Marketing. Artefact is listed on the Euronext growth stock exchange in Paris (ISIN code: FR0000079683).
About the Los Angeles Sports & Entertainment Commission
The Los Angeles Sports & Entertainment Commission (LASEC) is a non-profit organization officially designated to attract, secure, and support high-profile sports and entertainment events in Los Angeles. We connect local businesses and communities with events to create lasting economic, cultural, and social impact for the region. For more information, visit: LASEC.net