数据、新商业智能与自助商业智能

Our data analytics and BI tools help enterprises work smarter and drive better results.

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We help companies measure, automate repetitive tasks and launch advanced use cases.

In today’s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact’s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.

We use data, technology and artificial intelligence to improve business decision-making and brands’ marketing measurement, automate repetitive tasks and launch advanced data-science use cases.

Background Marketing ROI measurement
Background Dashboarding & Automations
Background We Help Our Clients

营销ROI测评

Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
Artefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.

仪表盘和自动化

We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:

  • Dashboarding.
  • Transforming data into insights.
  • Media plan building and forecasting.
  • Tool API connection.
  • Audience building.
  • Optimisation recommendations.
  • Adserver Trafficking.
  • Data monitoring.

投标优化

利用媒体购买工具、原始数据和人工智能,我们是帮助品牌优化其媒体竞价策略的专家。

Background Measurement & Attribution Strategy
Background Algorithmic Segmentation
Background Feed & Business

测量与归因策略

We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):

  • Tracking online/offline sales attributing them to marketing activities.
  • Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
  • Marketing Mix Modelling.
  • Defining campaign optimisation methodology through control groups.

算法分割(评分、CLV、Recos)

我们利用数据和人工智能对客户和潜在客户进行算法细分,以便:

  • Find high-value segments.
  • Build RFM segmentation and look-alike audiences.
  • Recommend the next best product.
  • Recommend the best creative/channels.
  • Increase customer lifetime value.

需求和商业数据整合

我们利用数据反馈(例如与产品信息和价格有关)和商业数据,充分利用媒体合作伙伴的技术和算法。我们在谷歌营销平台(GMP--包括谷歌广告)、Facebook和需求方平台(DSP)上工作。

Our expert content about Data and AI transformation & Gen AI

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