Data, New BI and Self Business Intelligence
Our data analytics and BI tools help enterprises work smarter and drive better results.
We help companies measure, automate repetitive tasks and launch advanced use cases.
In today’s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact’s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.
We use data, technology and artificial intelligence to improve business decision-making and brands’ marketing measurement, automate repetitive tasks and launch advanced data-science use cases.
营销ROI测评
Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
Artefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.
仪表盘和自动化
We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:
- Dashboarding.
- Transforming data into insights.
- Media plan building and forecasting.
- Tool API connection.
- Audience building.
- Optimisation recommendations.
- Adserver Trafficking.
- Data monitoring.
投标优化
利用媒体购买工具、原始数据和人工智能，我们是帮助品牌优化其媒体竞价策略的专家。
测量与归因策略
We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):
- Tracking online/offline sales attributing them to marketing activities.
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
- Marketing Mix Modelling.
- Defining campaign optimisation methodology through control groups.
算法分割（评分、CLV、Recos）
我们利用数据和人工智能对客户和潜在客户进行算法细分，以便：
- Find high-value segments.
- Build RFM segmentation and look-alike audiences.
- Recommend the next best product.
- Recommend the best creative/channels.
- Increase customer lifetime value.
需求和商业数据整合
我们利用数据反馈（例如与产品信息和价格有关）和商业数据，充分利用媒体合作伙伴的技术和算法。我们在谷歌营销平台（GMP--包括谷歌广告）、Facebook和需求方平台（DSP）上工作。
Our expert content about Data and AI transformation & Gen AI
生成式人工智能时代：正在发生的变化
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...
生成式AI：企业面临产业化挑战
PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative...
生成式AI如何创造更加个性化的营销？
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
生成式AI如何帮助中国社交平台 "小红书 "实现飞速发展
Edouard de Mézerac, Artefact APAC CEO, reveals what’s behind the curtain on Little Red Book, aka Xiaohongshu, China’s social media channel. The app, simply called...
Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias
A series of controversies surrounding the outcomes of GenAI models has increased advocacy for ethical oversight and governance of AI. While explicit bias, violence, and...
Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction
Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and...
