客户数据平台（CDP）
Through CDP we empower marketing organizations to create personalized, data-driven experiences and boost ROI.
In today’s customer-centric world, harnessing data effectively is essential for driving growth and creating personalized experiences. Customer Data Platforms (CDPs) allow organizations to unify fragmented customer data, enabling a 360-degree view of each customer.
Artefact’s CDP consulting services ensure that your marketing organization is equipped to fully leverage this technology, turning customer data into actionable insights that enhance engagement, optimize marketing spend, and improve customer loyalty.
Artefact guides you through every stage of your CDP journey—from strategy and implementation to optimization.
Seamless integration with your existing tech stack, providing a comprehensive view of your customers across multiple channels and platforms.
- CDP Strategy and Vendor Selection: We help you identify the best CDP solution for your business needs, aligning your marketing goals with the right technology.
- Data Unification and Integration: We ensure smooth integration of data from all sources—online, offline, and third-party—into your CDP for a single customer view.
- Identity Resolution: Unify disparate customer data points to create consistent, personalized customer experiences across channels.
- Advanced Analytics and Segmentation: Leverage machine learning and predictive analytics to build powerful, dynamic customer segments.
- CDP Optimization and Training: Post-implementation, we help your team optimize the platform for ongoing use, providing training and support to ensure long-term success.
By unifying customer data into a single view, marketers can create hyper-personalized experiences, make data-driven decisions, and drive growth.
- Unified Customer Profiles: Consolidate first-, second-, and third-party data into a comprehensive view, enabling deeper understanding and better customer engagement.
- Real-Time Personalization: Deliver personalized experiences in real time by activating unified data across multiple channels, leading to improved customer satisfaction and retention.
- Increased Marketing Efficiency: Streamline your marketing efforts, reduce redundant campaigns, and optimize budget allocation with precise targeting and segmentation.
- Improved Customer Journey Mapping: Track and analyze customer journeys across touchpoints, allowing for data-driven decisions to enhance customer experience.
- Predictive Analytics: Use AI and machine learning to predict customer behavior, enabling proactive decision-making and more effective marketing campaigns.
CDP Partnerships
为客户提供更多服务
We are agnostic and we partner with all the leading Customer Data Platform (CDP) solutions to create a seamless process. Our partnerships prioritize client satisfaction by demonstrating flexibility, actively seeking feedback, maintaining regular communication, and fostering long-lasting relationships.
Artefact seamlessly combines AI, data consulting, and digital marketing expertise, eliminating silos, encouraging innovation, and producing exceptional results.
Driven by the core values of innovation, action, and collaboration, we strive to create new ideas, embrace problem-solving, and act quickly and efficiently.
We value scalability, foster a collaborative environment, continuously learn from each other, and promote open communication.
Artefact’s Customer Data Platforms’ Partners
Artefact’s trusted CDP partners.
We partner with the most important CDP solutions, such as Adobe, Amperity & BlueConic, OneTrust, HighTouch, Imagino, Mediarithmics, Salesforce, Segment by Twilio, Tealium, Treasure Data, Weborama and Zeotap, which enables our customers to benefit from our international presence across EMEA, Americas and APAC.
- We have the largest team of digital and data specialists certified internationally.
- 我们在快速消费品(CPG)、零售、旅游、医疗保健、汽车、奢侈品和时尚等领域拥有丰富的行业经验。
- 我们在定义和推行成功的数字营销转型项目方面拥有超过15个跨国客户的丰富经验。
Unified Customer Data
我们的数据提取和转换功能可帮助您统一来自不同来源的客户数据，为每位客户创建唯一且全面的视图。统一后的数据可用于创建更加个性化和相关的客户体验。
Improved Customer Insights
我们的数据分析和机器学习能力可帮助您深入了解客户数据。这些洞察力可用于识别新的客户群、更有效地定位营销活动以及提高客户满意度。
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