测评（营销投资回收率）与洞察

Unlock ROI Growth and optimise your  marketing & media strategy effectiveness with Marketing ROI.

Optimizing the true incrementality of marketing & media activities to maximize ROI.

At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.

根据德勤的首席营销官(CMO)的调查，70% 的市场营销高管难以准确衡量其数字营销活动的投资回报率(ROI)，这使得有效分配预算和实现业务目标变得具有挑战性。

Their main challenges are described below.

We are an Official Meta and Google Partner on Marketing Measurement.

We are an Official Meta and Google Partner on Marketing Measurement.

Strategic Decisions

确定最佳营销组合，包括跨地域、品牌和渠道的预算分配
Deploy Full Funnel media optimization & synergies between performance & branding channels.
评估产品发布、定价、促销和分销等非媒体因素的影响
Optimise digital channels and e-commerce strategies to capitalise on emerging trends and opportunities.

Operational Decisions Optimization

Optimise your campaign budgets dynamically.
Identify ideal campaign settings and activation tactics.
Determine optimal campaign inputs such as audiences, creatives and ad copy.

遗憾的是，目前的营销评估解决方案并不完善，营销人员需要更精确的方法。

Measure the true impact of your marketing & media investments through our solutions.

At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.

Full Funnel Measurement
& Optimization

Scalable solutions for full-funnel measurement (Long term & Short term) through data automation, AI-driven modelling factories, and user-friendly self-service interfaces.

In-House
Expertise

Build your data and analytics capabilities in-house to eliminate black boxes and reduce dependence on third parties.

Data Driven
Operating Model

Adapt a new operating model fueled by data insights, directly influencing business & marketing decisions from strategy to operations.

Our approach: marketing triangulation to enhance decision-making agility and effectiveness.

Marketing Mix Modelling
(MMM)

衡量各种营销策略对销售、品牌价值或其他绩效指标的影响，优化营销支出分配，实现最大投资回报率。我们有效利用线上和(或)线下渠道的数据。

自定义贝叶斯分层模型
因果模型
开源模型（Robyn/Meridian/Lightweight）

Incrementality Experiments
(Test & Learn)

衡量活动的增量并进行提升，以验证战略并给出建议，进而重新评估接近事实的结果。

基于地域的实验
基于用户的实验
贝叶斯因果推断或合成控制
因果影响

数据驱动的
归因

跟踪并为客户旅程中的不同触点分配积分，帮助企业了解哪些渠道/活动对转化率贡献最大。

多触点归因 (MTA)
自定义归因模型

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测评（营销投资回收率）与洞察

Unlock ROI Growth and optimise your marketing & media strategy effectiveness with Marketing ROI.