测评(营销投资回收率)与洞察
Unlock ROI Growth and optimise your marketing & media strategy effectiveness with Marketing ROI.
Optimizing the true incrementality of marketing & media activities to maximize ROI.
At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.
根据德勤的首席营销官(CMO)的调查,70% 的市场营销高管难以准确衡量其数字营销活动的投资回报率(ROI),这使得有效分配预算和实现业务目标变得具有挑战性。
Their main challenges are described below.
We are an Official Meta and Google Partner on Marketing Measurement.
We are an Official Meta and Google Partner on Marketing Measurement.
Measure the true impact of your marketing & media investments through our solutions.
At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.
Our approach: marketing triangulation to enhance decision-making agility and effectiveness.
Our expert content about Data Marketing
解密营销组合模型中的品牌和长期效应测量
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
衡量和优化营销投资回报率对许多公司来说都是一项挑战,70% 的营销主管都在努力有效地衡量和优化营销投资回报率。
生成式AI如何创造更加个性化的营销?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...
引领无Cookies广告的新时代
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...