Data Valorization & Category Management

Unlock hidden business value in your data through structured data valorization and category management strategies.

class="img-responsive
class="img-responsive

As businesses accumulate vast amounts of data, the challenge lies in transforming it into actionable insights that generate tangible business outcomes.

Artefact’s Data Valorization and Category Management services help enterprises identify, manage, and extract value from their data assets.

By combining best-in-class data management practices with advanced analytics, we enable organizations to unlock new revenue streams, improve operational efficiencies, and make more informed strategic decisions.

Transforming data into business value

At Artefact, we take a systematic approach to data valorization, identifying opportunities to maximize the impact of your data across different categories and functions.

Our expertise in data category management ensures that data is categorized, governed, and utilized effectively, providing the foundation for informed decision-making and innovation.

  • Data Inventory & Audits: We conduct a comprehensive audit of your existing data assets to identify opportunities for value creation.
  • Data Categorization & Management: We implement frameworks for organizing and managing data by category, ensuring data integrity, accessibility, and compliance.
  • Monetization Opportunities: We identify and develop data monetization strategies by leveraging insights to open new revenue streams and partnerships.
  • 数据驱动决策:我们通过有效的可视化和报告工具,帮助团队做出有数据支持的决策。
  • Advanced Analytics & AI Integration: We leverage AI and machine learning to extract deeper insights, improve forecasting, and drive innovation from categorized data sets.

零售商的数据货币化机会:CPG/零售企业数据生态系统中的零售媒体

Data monetization: retailers are monetizing existing consumer data across CPG brands to support their customer centricity. 1P data shared by retailers originates from their loyalty program. The cardholder data they share can be socio-demographic (e.g. the age of their consumers), transactional (e.g. what did they buy), behavioral (e.g. what did they look at), loyalty data (e.g. did they buy again), etc. This data is shared “as-a-service” in a data clean room where brands can access the retailer’s data in a secure environment to carry out specific use cases defined by the two partners.

Carrefour, for example, has created a consumer intelligence service called Carrefour Links, based on the LiveRamp clean room, where partners can access their cardholder data. This is a self-service platform that allows users to perform basic activities such as reconciling retailer and brand databases on individual customers to build a more complete view of the consumer and thus improve their experience. It also provides analytics and measurement capabilities that Carrefour can bill to its partners.

Carrefour Links

Our expert content about Data Marketing

解密营销组合模型中的品牌和长期效应测量

Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...

The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI

衡量和优化营销投资回报率对许多公司来说都是一项挑战,70% 的营销主管都在努力有效地衡量和优化营销投资回报率。

生成式AI如何创造更加个性化的营销?

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...

Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns

One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...

Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...

引领无Cookies广告的新时代

The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...