Global Blog
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Why Agentic AI is becoming the missing layer in modern marketing measurement
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.
FCC x Quintessence AI x Artefact : Behind the Scenes of AI - Navigating the Frontier of Responsible AI and Sovereignty
On March 18, 2026, the French Corporate Community (FCC), convened networking breakfast entitled "IA : l’envers du décor" (AI: Behind the Scenes) at Artefact France...
How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it
A patient wakes up with recurring back pain and asks an AI assistant what to do. The app checks its history, notes a previous prescription,...
Is AI really getting cheaper? The token cost illusion
Imagine a CFO reviewing the quarterly cloud spend. The AI team presents a compelling chart: per-token inference costs have dropped 75% year-over-year. The models are...
From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality
In the rapidly shifting landscape of private equity, the conversation has moved far beyond simple financial engineering. Today, value creation is increasingly driven by a...
Artefact x Liveramp WhitePaper "Scaling Data Collaboration in the AI Era"
Artefact’s new ebook, Scaling Data Collaboration in the AI Era, explores how organizations can unlock greater value by breaking down data silos and enabling seamless...
Artefact Data & AI Digest - March 2026
Artefact White Paper "Exploring the impacts of agentic AI on the relationship with HCPs"
Artefact’s new white paper, Exploring the impacts of agentic AI on the relationship with HCPs, shines a light on the healthcare industry at a pivotal...
Artefact White Paper "People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR"
Human Resources is undergoing a fundamental shift from a reactive cost center to a proactive driver of value. Yet many organizations remain anchored in a...
The algorithmic evolution: Agentic systems & strategic grounding at Friends of Search 2026 - Part II
Friends of Search 2026 signals the end of rule-based PPC and the rise of AI-driven, conversation-focused search. Success now hinges on grounding AI outputs in...
The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world - Part I
In this article, we break down the top 5 keynotes & insights from Friends of Search 2026, highlighting the most actionable takeaways for navigating the...
From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works
For decades, placemaking in Britain has been governed as much by judgment as by methodology. Practitioners speak of "character", "vibrancy", and the elusive "feel" of...
