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ArtefactxChannable Success Story
CASE STUDY

CHANNABLE: Increasing CTR and decreasing CPA with Precision Marketing

SUCCESSFUL PARTNERSHIP


Artefact has been using the marketing automation tool Channable to create high-quality PPC and Display campaigns. With feed management and ad automation Job Hilbers, Senior SEA Consultant, and Sjoerd Lops, Senior Display Consultant, have been able to generate hyper-personalized text ads and banners in order to fit the needs of their client’s global target audiences, increase average CTR by 19% and decrease CPA by 16%.