Artefact has been using the marketing automation tool Channable to create high-quality PPC and Display campaigns. With feed management and ad automation Job Hilbers, Senior SEA Consultant, and Sjoerd Lops, Senior Display Consultant, have been able to generate hyper-personalized text ads and banners in order to fit the needs of their client’s global target audiences, increase average CTR by 19% and decrease CPA by 16%.