Artefact 在与来自各行各业的客户使用谷歌分析4方面有着丰富的工作经验。我们的分析员在使用谷歌分析4的实施、报告和仪表盘方面都有相当丰富的实践经验。

This one-day course focuses on the latest version of Google Analytics. Google Analytics 4 is the future of Google Analytics. It offers a new approach to analytics that focuses on cross-device measurement as well as insights from machine learning and first-party data

在本课程中,您将学习GA4的基础知识,更准确地说,是如何使用界面、关键报告以及与以前版本的Google Analytics的主要区别。



  • Learn analytics fundamentals of GA4
  • Learn how to use GA4 reporting interface
  • Learn how to manage audiences with GA4

Walk away with the ability to

  • Create insights about your users, marketing, and user experience on both your website and your app
  • 在分析中心建立自定义报告
  • How to use audiences, user properties, parameters and other GA4 specific elements

Training materials

  • Summary of the key points of the training
  • All the projects presented during the session


Participants will be assessed through practical exercises throughout the session. A training certificate will be issued.


No particular skills required.


Anyone who wants to get familiar with what the latest version of GA has to offer or for those who are starting to use GA4 for the first time.

Material required

Recent laptop (<5 years) with administration rights

Book this course

On demand

Lead Instructor

Gwennaël Grandmougin

Gwennaël Grandmougin

By working in the web industry and supporting businesses in their digital strategy, for years, Gwennaël has built a strong expertise in building data driven approaches In particular, Gwennaël has experience collecting data and building insights to understand customer journeys to identify pain points in order to better drive marketing budgets allocation and prioritise the digital ecosystem’s evolutions.

Course agenda

Analytics with GA4

1 hour

  • Google analytics introduction
  • How web and app tracking works
  • Setup views and filters
  • Scoping on GA4

GA4 reporting interface

1 hour

  • Navigating Google Analytics
  • Creating comparisons
  • 实时报告
  • 生命周期报告
  • 分享报告
  • Dashboards setup

Managing audience in GA4

1 hour

  • Audience interface overview
  • Audience integration
  • Predictive audiences

Tracking event with GA4

1 hour

  • Tracking events
  • Conversion events

Explore workspace

1 hour

  • Overview of techniques
  • Building exploration and funnels
  • 探索和分享报告