Webinar about CDP with AWS x Segment x Artefact

Growing your business through data: Maximizing your customer data platform and data warehouse

In today’s fast-evolving digital landscape, the effective use of customer data stands at the forefront of business success. The interoperability between customer data platforms (CDPs) and data warehouses plays a pivotal role, enabling organizations to leverage the full potential of customer insights. This collaboration is particularly crucial as we’ve seen a remarkable increase in data warehouse connectivity starting from 2020, highlighting its importance in navigating digital transformations.

In this webinar, featuring industry leaders from AWS, Segment, and Artefact we’ll dive into a comprehensive overview of the latest trends, strategies, and technologies for maximizing your data infrastructure.

Be prepared to takeaway:

  • Actionable insights into the strategic integration of AWS products and Segment

  • Practical tips and best practices for data orchestration and simplifying your tech stack from a global system integrator

  • The session will also feature a real-world success story from Sanofi, showcasing the benefits of a well-implemented data strategy to build golden profiles

  • A hands on demo showcasing how Segment and AWS work better together

Who We Are

Artefact  is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data transformation and data marketing to drive tangible business results across the entire enterprise value chain. Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors.


Louis Breteau

Louis Breteau, Solutions Engineer

Twilio Segment

Louis joined Twilio Segment in January 2021 and provides guidance on Segment technology and technical implementation. He specializes in helping companies understand how a CDP can help collect, unify and activate their data. Before this, he worked for IBM Watson and Qubit as a business consultant, supporting small and large organizations deploy AI solutions and succeed in their digital transformation efforts. Louis has a BSc. from McGill University and a MSc from Bocconi and CEMS.

Reda Tidjani

Reda Tidjani, Head of EMEA Partner Business Development, Data & AI


Reda leads the AWS Data and AI Partner business in EMEA. He joined AWS in March 2020 to lead the EMEA Database Partner Business and expanded his role in July 2023. In his role, Reda sets the strategy his team executes in the region to help AWS partners accelerate customers’ data transformation. Before joining AWS, Reda was the director of MSP and ISV business at Jitterbit (AWS Data partner) and held several sales positions at Dell EMC and Arrow. Winning with partners has always been a driver in his career.

Jérémie Deak

Jérémie Deak, Consulting Director


With operational knowledge in Customer Data Platform deployment and implementation, Jérémie is a hybrid profile bringing multiple disciplines across strategy, engineering, marketing, data/tech and management. He brings strong skills and strategic frameworks to improve marketing efficiency as the Director in Data Marketing at Artefact.