MEDIA SERVICES

Paid Social

Nurture exclusive social media relationships.

合作关系

We maintain a strong alliance with major social platforms worldwide such as Meta, LinkedIn, TikTok and more.

We receive support at regional and local market levels.
Gain access to new formats/BETAS and measurement tools ahead of their release to the broader advertiser community.

Our clients benefit from early adoption of innovative features, ensuring their campaigns are always at the forefront of social media advertising. This strategic advantage allows for more precise targeting and enhanced performance metrics, driving superior results.

Improve business outcomes with incrementality testing

We operate with remarkable agility, constantly testing and refining campaign setup, creative and audience signals.
Use geo-experiments combined with machine learning to justify paid social investment.

利用数据驱动方法提高覆盖率和收入

We apply a data-led methodology to amplify paid social. We have data engineers that can access all major platform APIs allowing us to seamlessly integrate and troubleshoot, and develop custom solutions tailored to any needs.

我们的社交团队受益于我们的数据科学团队的接近，以创建数据驱动的解决方案，改善传统的社交活动。
We create bridges between client CDPs to create unique and powerful data-driven targetings that identify and reach the client archetype that is most likely to convert in the short-term.
In addition, our comprehensive reporting and analytics provide clients with real-time performance tracking and in-depth analysis so they can make informed decisions and continually optimize their marketing efforts. We’re always exploring new ways to take our clients’ paid social campaigns to the next level.

Paid Social Case Studies

Use case: Maximizing user acquisition using Tik Tok Spark Ads app formats.

How ALL took advantage of the diversity of channels to promote its app.

Context
Accor, on the recommendation of its agency Artefact, wanted to test TikTok for the promotion of its Accor ALL app in the French market. The app allows you to make reservations in hotels all over the world and manage your loyalty account.

Solution
Linking Accor organic account with App ads to benefit from engaging and TikTok friendly assets for paid acquisition.
Targeting a broad and travel-intent audience at a national level through Smart Performance campaign solution.
Measuring impact and results with MMP deduplicated view across multiple channels activated on the FR market.
Increasing iOS budget on TikTok to match with Accor core target.

Results
-50% cost per app opening vs other Paid Social platforms.
5X more app store openings vs other Paid Social platforms.
2.59 acquisition ROAS.

Use case: Incrementality via Search lift.

How to assess Facebook’s advertising impact on Search and Sales?

Challenge
It is always complex to prove the traffic attribution of a channel to justify its importance in a digital strategy. Here, we wanted to concretely assess the direct impact of Paid Social Media on Petit Bateau’s search volumes and sales.

Solution
By activating Facebook Search Lift, we evaluated incremental Search sales generated by paid social campaigns thanks to a 4-step process:

Identifying audiences and business objectives;
Separating audiences into test and control groups via Facebook;
Generating Petit Bateau custom Search conversion events;
Comparing conversion rates between the 2 groups via Facebook:
Purchase_SEA_channel;
Purchase_SEO_channel.

结果

	SEM Sessions	SEO Purchase
RTG (50%) PRG (50%)	+2%	+10%
RTG (70%) PRG (30%)	+6%	+7%

Our expert content about Digital Marketing.

FOS2025 Recap: Navigating AI in Search and Digital Marketing

Friends of Search 2025 Recap: SEO Takeaways by Artefact

This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...

Four elements to consider when selecting the right retail media network for your advertising efforts

In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...

生成式AI如何创造更加个性化的营销？

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...

掌握 2024 年夏季旅游广告：成功的策略

At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...

Full-funnel media setup: Combining paid and organic social media strategies

To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...

Google I/O 大会与搜索相关的公告及以及其对未来搜索产生的影响

Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...

Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100

Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.

引领搜索引擎优化（SE0）AI的未来发展

The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.

2024搜索之友的一天

The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of...

Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell

It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help...

Google 的 "同意模式 "更新：对您的企业意味着什么？

Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.