Challenge
E-Retail websites have massively improved their advertising offers the past few years. Amazon platforms triggered the Retail market to develop more offers for advertisers around qualified leads.
These partners can capture audience attention in highly strategic moments, which only Search Marketing allowed previously.
Approach
- We analysed the impact of our major Retail Partners (Amazon, Darty, Rue du Commerce etc…) in comparison with more ‘classical’ media segments.
Result
Results of Retail Media data activation
- 90% of engaged session rate (vs 70% for other segments)
- Cost per engaged session: 3 times lower than other segments
- By tracking sales on several Retailer websites we were (finally) able to measure a ROI > 5