25 november 2020 At Artefact, we are so French that we have decided to apply Machine Learning to croissants. This first article out of two explains how we have decided to use Catboost to predict the sales of “viennoiseries”. The most important features driving sales were the last weekly sales, whether the product is in promotion or not and its price. We will present to you some nice feature engineering including cannibalisation and why you sometimes need to update your target variable.

16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.

9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact

3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.

3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA

Often perceived as a menace, AI can, on the contrary, enable the media to dedicate themselves to what comprises their true added value: investigation, perspective-taking, analysis…

Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.