EN Archives - Page 15 of 66

From insight to market: The impact of AI Agents on commercial success at Sanofi

The time has come for the pharmaceutical industry to seize the opportunities offered by artificial intelligence. At Sanofi, this transformation takes the form of a bold strategy led by Florent Edouard, Global Head of the Digital Accelerator. After an international career at AstraZeneca and Grünenthal, he carries an ambitious vision: to reposition artificial intelligence at the heart of the marketing and commercial activities of the French giant.

Os 25 principais consultores e líderes de serviços financeiros de 2025

The Consulting Report is pleased to announce The Top 25 Financial Services Consultants and Leaders of 2025. Joffrey Martinez, Managing Partner and Global Financial Services Lead at Artefact, is helping financial institutions harness the power of AI and data to redefine their strategies and enhance decision-making.

AI for sustainability: sustainable solutions in industry

As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable consumption practices? Artificial Intelligence (AI) has emerged as a strategic ally in this scenario, enabling smarter decisions, optimized processes and lower carbon emissions in intensive production chains. In this article, we explore some examples of how the industry is applying AI to tackle energy challenges at scale, and how Artefact is standing out by accelerating the transition to more sustainable, efficient and data-driven operations.

Convergência de TI/OT: O caminho para a excelência industrial

Imagine um cenário em que cada ponto data operacional de uma indústria seja continuamente capturado, organizado, escalável e livre de ameaças cibernéticas. Esse é o conceito de convergência de TI/OT (Tecnologia da Informação/Tecnologia Operacional), uma evolução em que a sinergia entre o data e a tecnologia otimiza a eficiência, a segurança e a inovação na manufatura, possibilitando um data de alta qualidade e uma segurança robusta que apoiam decisões confiáveis e estratégicas.

Como a personalização orientada por AI está impulsionando a próxima era de envolvimento do BFSI

Key insights from our webinar with Artefact, MoEngage and Treasure Data.We see firsthand how complex and urgent it is for BFSI organizations to evolve how they engage customers. It’s not just about going digital. It’s about going intelligent: using AI to personalize interactions, automate decisions, and build trust at every step of the customer journey.

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international partner companies. The goal: cutting-edge research driven by data and the industrial applications of its partner companies.