Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
Will generative AI revolutionize content creation?
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
How we interview and hire software engineers at Artefact
We go through the skills we are looking for, the different steps of the process, and the commitments we make to all candidates.
Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
Performance Max – 2 Years Later: How Do We Feel Now?
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
The power of first-party data: Driving the future of data-driven marketing
This is Part 1 of a two-part series on how to effectively leverage first-party data in marketing. In this part, we clarify definitions...
Artefact survey on the impact of generative AI
The data & AI consultancy reveals the impact of AI on business productivity in a new white paper. Read the article in french on Challenge.
Why you should enhance your consumer centric use-cases with conversational data
With the advent of generative AI and tools like chatbots, the volume of conversational data is poised to skyrocket. Already a...
Unlock the potential of AI in marketing: From customer insights to automated campaigns
Thanks to the launch of generative AI tools like ChatGPT, AI in marketing has been the hottest of topics for the past year.
