Join Artefact’s Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager), and Anna Humphreys (Senior Audience Manager, US) at Reckitt, as they discuss common challenges CPG companies face when leveraging consumer data to reach their marketing segmentation online and the key success factors in designing a future-proof digital marketing ecosystem.
After this session, you’ll be able to:
Appreciate the value of data-driven marketing in the CPG industry
Understand Artefact’s Audience Engine approach and measurement methodology
Leverage a guide to translating marketing segmentation into addressable digital audiences through data-driven automation