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杜拜(阿联酋),2021年9月7日星期二 - 今天,Artefact 中东地区宣布聘请James Kaye为数字营销副总裁。詹姆斯将在迪拜的Artefact"区域总部 "工作。詹姆斯是一位以结果为导向、充满热情的数字专家,在欧洲、中东和非洲地区拥有超过15年的工作经验,帮助企业通过数字技术寻找商业机会,并为机构和客户提供定制的解决方案。

During his career, James Kaye has managed to build an extensive background in digital & data marketing transformation, integrated data-driven marketing strategy, project management & team building across many industry sectors including FMCG, Life Science, Finance, Retail, Banking and Automotive across Europe and the Middle East.

As Digital Lead for Zenith in the Middle East, James drove the digital transformation of the agency and its staff, aligning its capabilities with the increasingly growing needs of its clients, and delivered digital strategy to brands, such as BMW, Fromageries Bel and Nestle.

James Kaye also served as the Digital Director, Middle East and North Africa, of Wavemaker, where he led the digital team in achieving exceptional growth for clients like Rotana Hotel Chain and Air Arabia.

During his time in Europe, James had experiences at different digital agencies and publishers on digital marketing for global clients in the travel and finance sectors, such as HSBC, and advised his partners both on direct response & branding digital advertising.

“The MENA region is currently going through rapid major changes caused by the significant digitalisation of the population and its operations. This will require a huge amount of setup, strategic thought and processes. That is why I am excited to be working at Artefact. Between our digital transformation, data marketing consultants and of course the Digital Media team specialized in cross-channel campaign management (SEO, SEA, Paid Social, Display & Programmatic, CRM, Affiliate marketing,), we have capabilities to bring this data-as-an-asset approach to life for our partners.”
comments James Kaye, VP of Digital Marketing.

Artefact Dubai has been successful in attracting brands and helping them achieve their business goals through robust services in ecommerce, social media and content creation, by working with a large number of clients, such as Emirates Airlines, Dubai World Trade Center or Damac Properties, across multiple languages and cultures through the Middle East.

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