Safeguarding data privacy in a GenAI-driven future
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
The role of data and AI in empowering climate action
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event provided a platform for participants to connect, collaborate, and engage in dynamic discussions surrounding climate challenges and potential solutions.
La IA generativa al servicio del CIO: Estrategias y soluciones
Artefact organizó un seminario exclusivo en nuestra oficina de Shanghái adaptado específicamente para que los directores de informática (CIO) se adentraran en el mundo de la IA Generativa (GenAI) corporación aterrizando en estrategias y soluciones. Con la asistencia de aproximadamente 15 CIO, el seminario resultó ser una reunión esclarecedora de colegas de TI del sector.
Snowflake’s Snowday ’23: Snowballing into Data Science Success
As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. As the category formed, some CDP vendors evolved from other existing business products and others started as pure CDPs, even the marketing clouds took notice of this fast emerging category. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
Think with Google – Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape
43% of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience. With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data, deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?
Artefact Research Center
Author Charbel Naba Software Engineer Artefact
Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC).You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon.First, a quick review of the basic principles of AMC.
