Paris, May 20th, 2026
We are proud to announce that Artefact has achieved the AWS Generative AI Competency, a landmark recognition that validates our depth of expertise and our proven track record in helping enterprises transform their businesses through production-grade Generative AI and Agentic AI solutions on Amazon Web Services (AWS).
This rigorous validation by AWS confirms that Artefact’s methodologies, architectures, and delivery capabilities meet the highest AWS standards across two critical domains: Generative AI Consulting Services y Agentic AI Consulting Services.
To earn this competency, Artefact submitted four customer references, each rigorously assessed by AWS Solutions Architects against technical, security, responsible AI, and operational excellence standards, all deployed in production environments generating measurable business value.
Unlocking new benefits for our clients
As an AWS Generative AI Competency Partner, Artefact now unlocks a comprehensive set of programme benefits that directly translate into tangible value for our clients. This designation gives Artefact access to AWS Marketing Development Funds (MDF) and additional technical capability discounts, which we can leverage to offset engagement costs and accelerate AI adoption for the businesses we serve. Our validated status also grants us priority ranking in AWS Partner directories and sales tools, alongside the AWS Specialization Partner badge on AWS Marketplace, ensuring that customers searching for trusted AI expertise can find and engage Artefact with confidence.
Beyond commercial visibility, the competency opens privileged access to AWS PartnerEquip events, where our teams engage directly with AWS product experts on strategic roadmaps, feature release previews, and advanced AI demos, as well as co-selling support, AWS guest speaker access, and private strategy sessions. This sustained closeness to AWS’s most advanced AI services allows Artefact to stay at the frontier of what is possible for our clients.
Some of the work behind the AWS Gen AI Competency
Among the client engagements that contributed to this designation, two publicly available case studies illustrate the kind of production-grade Generative AI work AWS evaluated, and the real business outcomes it can deliver.
Turning customer feedback into a competitive advantage:
1- A global automobile manufacturer.
Artefact replaced a manual, analyst-dependent Voice of the Customer process with a fully automated Generative AI platform powered by Amazon Bedrock and Amazon SageMaker. Leveraging unsupervised clustering and few-shot LLM prompting, the system autonomously discovers granular topics from call centres, surveys, and social media across global markets. AWS DataZone governs and distributes validated models from a central global hub to local market environments. The results were transformative: a 90% reduction in monthly execution costs, an 83% reduction in prediction time, and a +5.9% uplift in conversion rate validated at 98% statistical significance through rigorous A/B testing.
2- Automating consumer healthcare with Generative AI: a leading pharmaceutical company in Colombia.
Artefact designed and deployed a RAG-based Generative AI live agent on Amazon Bedrock to autonomously handle consumer pharmaceutical inquiries across multiple brands in the SOCOPAC region. The agent retrieves responses exclusively from approved regulatory documentation, with Amazon Bedrock Guardrails enforcing pharmaceutical-grade compliance, programmatically blocking off-label medical advice, prescription guidance, and competitor comparisons. The solution achieved 100% guardrail compliance in production (0% off-label violation rate), delivered 24/7 consumer support without linear headcount growth, and enabled the company to fully transition to an autonomous Consumer Healthcare operation.
What differentiates Artefact
What sets Artefact apart is the combination of a genuine Data & AI heritage with enterprise delivery excellence. Unlike generalist systems integrators, our teams bring deep expertise in machine learning, data engineering, and responsible AI, not as adjacent capabilities, but as the core of everything we build. This means that every solution we architect on AWS is designed from first principles for AI performance: optimised data foundations, rigorous governance, production-grade security, and architectures built to scale.
We approach Generative AI not as a technology deployment, but as a business transformation programme. Our methodology ensures that AI investments translate directly into measurable commercial outcomes, whether that is cost reduction, revenue growth, workflow automation, or improved customer experiences.
Building the AI-ready enterprise
Achieving the AWS Generative AI Competency is a milestone, but it is also a commitment. A commitment to our clients that every engagement we undertake meets the most rigorous standards of technical excellence, responsible AI deployment, and business value creation. As Agentic AI systems grow in sophistication: orchestrating workflows, taking decisions, and operating autonomously at scale. The quality of the architecture beneath them matters more than ever.
Artefact is proud to stand at this frontier alongside AWS, helping organisations across every industry move from AI ambition to AI impact, with confidence, at scale, and with results that stand up to scrutiny.
About Artefact
Artefact is a global consulting and engineering firm specializing in data and AI services and a leader in Europe. We are present in 27 countries across all continents (Europe, Asia, the Americas, the Middle East, India, and Africa), with a team of 2,500 employees.
We are dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data & AI transformation for enterprises and data-driven marketing to drive tangible business results across the entire enterprise value chain.
Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies (agentic and generative), delivering AI projects at scale in all industry sectors (FSI, Luxury, Retail, FMCG, Manufacturing, Telecommunication, Healthcare & Pharmaceuticals, Travel, Tourism & Transportation, Real Estate and more).
From strategy to operations, we offer an end-to-end approach and solutions: data & AI strategy, data quality and governance, data platforms, AI Factory, data-driven customer experience, and marketing ROI. We partner with 1000+ clients, including some of the world’s top 300 brands such as L’Oréal, Orange, Sanofi, and Unilever.
About AWS
Launched in 2006, Amazon Web Services (AWS) is a global cloud computing platform that provides businesses with on-demand information technology (IT) infrastructure via the internet. Operating on a pay-as-you-go model, AWS enables organizations to replace upfront capital expenses for hardware with variable operating costs, scaling computing power, storage, and databases as needed. Today, AWS delivers a secure and scalable cloud infrastructure that supports hundreds of thousands of businesses, enterprises, and public sector organizations across 190 countries.
