2021年4月15日

新地区的开设进一步扩大了Artefact的全球数字和数据足迹,在欧洲、亚洲、中东、非洲和美洲(南、北)都有业务。美国办事处将由业内资深人士Ghadi Hobeika领导。

数据服务公司 Artefact 今天宣布将其业务扩展到美国。Artefact 美国总部设在纽约市,并在洛杉矶设有卫星办公室,这将有助于该公司更好地服务其全球客户,与美国客户建立关系,并与当地合作伙伴建立更紧密的联系。 业内资深人士Ghadi Hobeika将领导公司在该地区的业务发展;他从房地产巨头Unibail-Rodamco-Westfield加入Artefact ,建立美国业务,然后担任Artefact 美国的管理合伙人。

The US team will work closely with Artefact’s global offices; software engineers and data scientists at the company’s Paris hub will be a pivotal part of leveraging the company’s data marketing, data science and data engineering expertise and proven methodologies.

In recent years, Artefact has emerged as a global leader in end-to-end data-driven services, from strategy and data governance to operations. It has led major data transformation projects using the company’s core offerings (which include Data Maturity Assessment, Marketing ROI, Marketing Mix Modelling and the eCommerce Acceleration suite) for global companies including L’Oréal, Sanofi, Samsung and Danone.

Artefact冯仑的投资组合还包括数字数据营销服务和专业知识,随着广告业的持续快速发展,这对美国办事处来说至关重要。 在向网上购物转变(这种转变因大流行病而加速)的推动下,在线广告和营销支出预计将在2021年首次超过线下,同时营销人员正计划建立和执行第一方数据战略并建立合作的第二方数据伙伴关系。

Ghadi Hobeika brings strategy consulting, ecommerce and omnichannel retail experience. Throughout his career, he has been instrumental in implementing best-in-class digital and data strategies at legacy organisations with a strong focus on customer engagement and business transformation.

“This is the start of an exciting new chapter for Artefact and we have big plans to help US brands complete long-term transformational business and marketing strategies by leveraging our digital and data ecosystems. I am looking forward to the months ahead,” said Ghadi Hobeika.
“The US expansion of Artefact will strengthen our existing relationship with Artefact in Europe and Asia. Their presence in North America is key at a time when L’Oréal is accelerating its delivery of global data and AI-based projects,” said Stephane Lannuzel, Beauty Tech Program Director at L’Oréal.
“Artefact has enjoyed an exceptional growth and track record in recent years and we are thrilled to further our global ambitions with this new operation in North America. With major hubs in EMEA, Asia and the Americas (US and Brazil), our expanding global footprint helps us to become an even better partner to our existing clients, while developing new opportunities with additional enterprises,” added Vincent Luciani, Co-Founder and Co-CEO of Artefact.

About Artefact
Artefact is a next-generation data-driven consulting and services firm, transforming data into value and business impact for its clients. With a broad presence in the world’s main markets (France, Germany, the UK, Asia, Dubai, Brazil), Artefact serves a large portfolio of more than 300 international clients, including a host of world leaders, such as Samsung, Danone, L’Oréal and Sanofi. The Group has three main service offerings, leveraging its data mining and data analysis capacities: Data Consulting, Data and Digital Marketing. Artefact is listed on the Euronext growth stock exchange in Paris (ISIN code: FR0000079683).

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