Artefact appoints Sarah De Martin as UK Managing Director

NEWS / UK

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has appointed Sarah De Martin as UK Managing Director.

Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has appointed Sarah De Martin as UK managing director.

Sarah was previously managing partner at OMD EMEA, and before that was at IPG Mediabrands’ Initiative and Starcom Mediavest Group. She brings more than 15 years of global and local UK experience in media and marketing to Artefact, with a focus on digital transformation.

She has worked with major clients such as PepsiCo, Amazon, Proctor & Gamble, Tesco, Unilever and many more. Sarah also has a strong background working with consulting firms, and previously worked on extensive projects with Boston Consulting Group and PWC.

Artefact 自去年10月开业以来，英国办公室的员工人数已经增加到120人，以发展其在数据和咨询方面的服务。

“What excites me about Artefact is that we have an entrepreneurial spirit at heart, with the agility required in order to really drive growth. Successfully integrating consulting and digital marketing is something the industry is talking about constantly. However, Artefact is actually doing it,” said Sarah De Martin, Managing Director UK.

“We use the expression ‘marketing engineers’ because Artefact begins with technology underpinned by data and AI. It’s about bringing an engineering mindset combined with a management consultancy approach to digital marketing,” said Vincent Luciani, Co-Founder and Global COO, Artefact. “Sarah has the skills and drive to help us build on our digital transformation offering and future ambitions. We deliberately take a very different approach to the traditional marketing groups, and she offers a unique take that our clients will find invaluable.”

Artefact is a digital marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies.

该公司在17个国家设有25个办事处，有1000多名员工提供三种服务。数据咨询、数字营销专业知识和技术开发（大数据和人工智能）。Artefact ，被评为2017年最具创新力的机构。