Artefact MENA appoints Omar Hallak as a new Director of Consulting

Omar Hallak brings a decade of management consulting experience working with the C-suite of private and public organizations on their most critical projects, covering the major sectors from Tourism, Hospitality and Entertainment to Public Sector, Telecom, Energy, Funds and Investments.

Before joining Artefact, Mr Hallak was a Project Leader at Boston Consulting Group (BCG). Prior to that, he worked as a Consultant at Booz & Company. Omar holds a Master of Business Administration (MBA) from INSEAD and a Bachelor of Business Administration (BBA) from the American University of Beirut.

Rahul Arya, CEO Artefact MENA said “We are very excited to have Omar onboard as we enter the next phase of growth at Artefact in the region. Omar brings a wealth of experience from strategy consulting and will be part of the growth tribe, leading engagements with key clients and growing the business in the region.”

His hiring fits into Artefact’s effort to expand its presence and offering in the region, which includes data vision and strategy, the ‘AI Factory’ (for the launch and scaling up of AI programs), big data platform implementation, large scale data governance programmes, and data-driven marketing programmes.

Artefact has been operating in the MENA region from its base in Dubai, United Arab Emirates (UAE), since 2013, working with private and public sector clients on their data and AI-led transformation programmes.

Artefact MENA has experienced significant growth in its data consulting and data marketing offerings, serving several clients in their acceleration programmes across travel and tourism, real estate, retail, consumer electronics and the public sector. The company recently opened an office in Riyadh (Saudi Arabia) and moved to a larger office space in Dubai (UAE).

Artefact是一家专门从事数据转换、数据营销和数字营销的下一代端到端数据服务公司。Artefact我们的独特方法通过弥合数据和业务之间的差距，将数据转化为整个企业价值链的影响，并使我们的客户能够以专注和高效的方式实现其业务目标。我们1,000多名员工结合他们的多学科技能，帮助企业创新和发展。我们尖端的人工智能技术和敏捷的方法确保了客户人工智能项目的成功，从设计到部署、培训和变革管理。我们在欧洲、亚洲、北美、拉丁美洲和非洲设有20个办公室，与公共和私营部门的企业以及全球领先品牌如Orange、三星、欧莱雅和赛诺菲合作。