Two new Consulting Directors join Artefact MENA to contribute to accelerating data transformation within the region

Omar Hallak brings a decade of management consulting experience working with the C-suite of private and public organizations on their most critical projects, covering the major sectors from Tourism, Hospitality and Entertainment to Public Sector, Telecom, Energy, Funds and Investments.

Before joining Artefact, Mr Hallak was a Project Leader at Boston Consulting Group (BCG). Prior to that, he worked as a Consultant at Booz & Company. Omar holds a Master of Business Administration (MBA) from INSEAD and a Bachelor of Business Administration (BBA) from the American University of Beirut.

他的聘用符合Artefact，以扩大其在该地区的存在和提供的服务，其中包括数据愿景和战略、"数据工厂"（用于启动和扩大人工智能项目）、大数据平台实施、大规模数据治理方案和数据驱动的营销方案。

Edward Gerges has joined Artefact as Data Consulting Director of Saudi Riyadh, as the Saudi hub’s first “Growth Tribe” hire. He will primarily be responsible for delivering data consulting projects in the Saudi Region and using his network to develop new clients for Artefact Saudi.

Edward brings 15+ years of experience, having established his career in Strategy& before switching to Telecommunications. He has a wealth of experience in Saudi, having spent over ten years in the region working with various industries, including Telecoms, Banking, Tourism & the Public Sector.

The hiring of Edward marks the next step in the expansion of Artefact MENA as the leadership team grows on the ground in Saudi.

One of the largest and fastest growing economies in the region, the Kingdom of Saudi Arabia (KSA) has a big data and artificial intelligence (AI) market valued at US$164.98 million in 2020. This is expected to reach US$891.74 million by 2026, registering an annual growth of 32.6% over five years. [1]

This presents Artefact with a large potential market that has significant opportunities for growth. The company is aiming to continue expanding its team in MENA, supported by Edward and Omar to accompany new business.

Artefact是一家专门从事数据转换、数据营销和数字营销的下一代端到端数据服务公司。Artefact我们的独特方法通过弥合数据和业务之间的差距，将数据转化为整个企业价值链的影响，并使我们的客户能够以专注和高效的方式实现其业务目标。我们1,000多名员工结合他们的多学科技能，帮助企业创新和发展。我们尖端的人工智能技术和敏捷的方法确保了客户人工智能项目的成功，从设计到部署、培训和变革管理。我们在欧洲、亚洲、北美、拉丁美洲和非洲设有20个办公室，与公共和私营部门的企业以及全球领先品牌如Orange、三星、欧莱雅和赛诺菲合作。