Paris, February 7, 2025 – Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence on the world of work.

Este estudio ofrece un análisis en profundidad de la adopción e integración de la IA, sus efectos en la transformación organizativa y el futuro del trabajo. Realizada entre octubre y noviembre de 2024, la encuesta cuantitativa recopiló información de un panel de más de 2.000 participantes. Como complemento a este enfoque estadístico, se realizaron una treintena de entrevistas con figuras clave de la transformación digital, incluidos directores generales, directores de operaciones y líderes de transformación.

Some key findings from the cross-analysis of quantitative data and clients and expert interviews:

1. AI Adoption in the workplace is growing rapidly, with no turning back for users

AI has become essential in the workplace, increasingly shaping employees’ daily routines. Currently, 12% of French employees already use AI, with an additional 30% reporting that AI is utilized within their company. Among those who use it, 92% express satisfaction.

2. AI significantly saves time for employees

AI enables employees to optimize their work time, significantly reducing repetitive and tedious tasks. On average, AI users save nearly one hour (57 minutes) per day, with the most advanced users reclaiming up to three hours. This freed-up time is reinvested in more strategic tasks, allowing employees to take on new responsibilities and expand their skill sets—75% report feeling “more liberated” in their tasks, and 21% believe AI has helped them develop new skills.

3. Despite individual productivity gains, companies struggle to achieve widespread productivity improvements

While 60% of respondents observe process transformations through simplification or automation, the overall impact on corporate performance remains unclear. Unlike traditional AI, which has already demonstrated efficiency in optimizing processes, generative AI has yet to yield measurable productivity gains at scale. However, the emergence of AI agents could be a game changer, enabling advanced automation of repetitive cognitive tasks and significantly enhancing overall productivity. Early deployments in customer service have already halved response times and boosted human agents’ productivity by 20%.

4. AI’s positive impact on employment, despite high-risk areas

Contrary to common fears, AI is currently creating more jobs than it eliminates—25% of employees report that AI has led to the creation of new roles. This impact is twofold: while AI is driving job creation in technical and data-related fields, it is also reshaping or displacing existing roles. While the overall outlook appears positive, certain departments—such as IT, customer relations, and back-office operations—are expected to undergo major disruptions.

5. Companies must prioritize AI literacy and support employees in their transition to “AI-Augmented Work”

As AI rapidly evolves, businesses must become hubs for continuous learning. The challenge is twofold: enhancing employees’ existing skills while preparing them for entirely new roles. However, the shift is not purely technical—it also requires structured training and support. Currently, 51% of AI users feel they lack the necessary skills to fully leverage AI.

6. Trust in AI is crucial for successful adoption

AI integration can only succeed in a framework of trust. Companies that implement clear and inclusive governance while ensuring transparency in AI deployment are the ones successfully reinventing their business models. Moreover, organizations investing in proprietary, trusted AI solutions are four times more likely to achieve productivity gains. Among employees in companies that have adopted proprietary AI, 54% report significant productivity improvements, compared to 28% on average.

7. Accelerating innovation and job transformation through AI

The effective integration of AI is already leading to job creation for a growing share of respondents (25% vs. 20%). AI is also driving innovation and democratizing access to cutting-edge services, facilitating entrepreneurship and job creation. Fields such as creative industries, research, and engineering—including software development—are particularly affected. AI provides powerful tools that enable individuals to prototype applications, accelerate R&D, and generate content in unprecedented ways.

 

“The biggest risk for companies and employees is failing to adopt AI quickly enough. Businesses have a critical role to play: first, by building trust with their workforce—especially since two-thirds of employees still perceive AI as a threat. Currently, nearly half of employees have not received any AI training, and among those who have, half feel inadequately trained. Making AI adoption a top priority is essential.”
Vincent Luciani, CEO and Co-Founder of Artefact

 

“Trying AI is adopting it! While AI users remain a minority within companies, their enthusiasm is undeniable—92% satisfaction, a rate many brands would envy. The key drivers? Efficiency, enjoyment, and rekindled human connections. The challenge to overcome? Trust in the technology.”
Céline Bracq, CEO of Odoxa

Full study results are available via this link.

The key findings of this report were presented at an event on February 7, which brought together the Minister of Labor and Employment, Madame Astrid Panosyan-Bouvet, former Minister of Public Sector Transformation Stanislas Guerini, Director of Talent & Transformation, CHRO at Natixis Cristel Guillain and President and Founder of Topics, Bruno Mettling.

Acerca de Artefact:

Artefact es una empresa francesa de consultoría e ingeniería especializada en data e IA, y líder europea en este campo. Con sede en París, estamos presentes en 23 países de todos los continentes y contamos con un equipo de 1.500 empleados.

Nuestra misión es ayudar a las empresas a liberar todo el potencial de la IA y la data desarrollando soluciones a medida que aborden sus retos industriales específicos. Como pioneros en este campo, combinamos la experiencia tecnológica con la excelencia operativa, colaborando con los principales actores del mercado. Desde la estrategia hasta las operaciones, ofrecemos un enfoque y soluciones integrales: data estrategia, data calidad y gobernanza, data platforms, AI Factory, data-driven experiencia del cliente y marketing ROI.

Nuestros clientes abarcan todos los sectores económicos clave -industria, comercio minorista, lujo, bienes de consumo, sanidad, finanzas, etc.-, incluidas las grandes empresas internacionales.
Más allá de la consultoría, estamos activamente comprometidos con la promoción de una IA ética y accesible. Lanzamos la “Escuela de Data” para facilitar las transiciones profesionales hacia funciones tecnológicas y establecidas Artefact AI Research Centers en París y Shanghai.

Más información en www.artefact.com

About Odoxa :

Odoxa is an independent polling institute, founded in 2014 by Gaël Sliman and Céline Bracq, specializing in opinion surveys on societal, political, economic, and healthcare trends. Odoxa conducts and analyzes quantitative and qualitative studies for businesses, organizations, and media outlets.

Contacto de prensa : 

Maud Ollieric / maud.ollieric@taddeo.fr / 06.23.38.90.09

Celine Braque / celine.bracq@odoxa.fr / 06.42.61.75.48