Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
Interview by The Drum – Podcast: The Next Phase of AI & Opportunities for Marketers
In November, Pascal Coggia, took part in The Drum Network’s podcast, ‘The next phase of AI and the opportunities for marketers’.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
Data Governance, a prerequisite for AI project success
An interview by the Hub Institute, about Data Governance, with Justine Nerce, Partner at Artefact
What does the future of data engineering look like?
The field and future of data engineering is evolving quickly. Discover 3 major trends I see become prominent in the coming years.
How AI is improving the patient care journey
AI has the potential to transform the healthcare industry with digital solutions. So how AI is improving the patient care journey?
4 ways to simplify PPC account structure for greater returns
Paid search has evolved over the last few years thanks to powerful new tools enabled by machine learning. But marketers are often reluctant to give up complex legacy account structures despite these relying on yesterday’s best practices.
AI Requires a Holistic Framework and Scalable Projects
28 July 2021 Artificial intelligence and digital transformation projects have a low success rate, but best practices help.
Applying machine learning algorithms to satellite imagery for agriculture applications
14 June 2021 A step-by-step guide on how to detect, outline and classify farm plots on satellite images. This article is part of a 2-article series about satellite images processing applied to agriculture.
Powering your call centre with artificial intelligence
3 June 2021 Learn how to improve customer satisfaction and create added-value using Google Contact Center AI. Read about the key outcomes of the webinar on March 30th presented by Matthieu Myszak - Data Consulting Director, Artefact and Julien Tribout - Sales Lead Google Contact Center AI.
