Vendas impulsionadas pelo Data
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data Valorização e Gestão de Categorias
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Avaliação de maturidade do Data e AI
Medical coding today: a manual workflow Medical coding is the
TI centrada no Data
An algorithm for generating synthetic rare events of all types
Quatro elementos a serem considerados ao selecionar a rede de mídia de varejo certa para seus esforços de publicidade
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
Como o AI generativo cria um marketing mais personalizado?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Framework Solutions: Empowering Clients for Seamless AI Governance Compliance
Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is the second article in our two-part series on AI data governance. The first article, Navigating the data governance landscape: Decoding AI governance, discussed the importance of designing and deploying compliant AI solutions for enterprises and why business leaders need to be proactive if they are to position their organizations as leaders in responsible AI adoption.
AI Estratégias de precificação potencializadas no setor imobiliário
Os edifícios construídos para alugar (BTR) representam uma tendência de rápido crescimento no setor imobiliário, caracterizada por propriedades construídas especificamente para aluguel de longo prazo em vez de venda. Esses empreendimentos atendem a um grupo demográfico cada vez maior de locatários, incluindo jovens profissionais, famílias e aposentados, que priorizam a conveniência, a flexibilidade e um edifício administrado profissionalmente.
