Ventas impulsadas por Data
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data Valorización y gestión de categorías
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Evaluación de la madurez de Data y AI
Medical coding today: a manual workflow Medical coding is the
TI centrada en Data
An algorithm for generating synthetic rare events of all types
Cuatro elementos a considerar al seleccionar la red de medios minoristas adecuada para tus esfuerzos publicitarios
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
¿Cómo permite la tecnología generativa AI crear un marketing más personalizado?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Framework Solutions: Empowering Clients for Seamless AI Governance Compliance
Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is the second article in our two-part series on AI data governance. The first article, Navigating the data governance landscape: Decoding AI governance, discussed the importance of designing and deploying compliant AI solutions for enterprises and why business leaders need to be proactive if they are to position their organizations as leaders in responsible AI adoption.
AI powered pricing strategies in the property sector
Build-to-rent (BTR) buildings represent a fast growing trend in the real estate sector, characterised by properties specifically constructed for long-term rental rather than sale. These developments cater to a growing demographic of renters, including young professionals, families, and downsizing retirees, who prioritise convenience, flexibility, and a professionally managed building.
