Data-getriebener Umsatz
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data Wertsteigerung & Kategorie-Management
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data & AI – Reifegradbewertung
Medical coding today: a manual workflow Medical coding is the
Data-orientierte IT
An algorithm for generating synthetic rare events of all types
Vier Elemente, die bei der Auswahl des richtigen Retail-Media-Netzwerks für Ihre Werbemaßnahmen zu berücksichtigen sind
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
Wie sorgt generatives AI für personalisierteres Marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Framework Solutions: Empowering Clients for Seamless AI Governance Compliance
Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is the second article in our two-part series on AI data governance. The first article, Navigating the data governance landscape: Decoding AI governance, discussed the importance of designing and deploying compliant AI solutions for enterprises and why business leaders need to be proactive if they are to position their organizations as leaders in responsible AI adoption.
AI Strategien zur Preisgestaltung in der Immobilienbranche
Build-to-Rent (BTR)-Gebäude sind ein schnell wachsender Trend im Immobiliensektor. Sie zeichnen sich durch Immobilien aus, die speziell für die langfristige Vermietung und nicht für den Verkauf gebaut werden. Diese Projekte richten sich an eine wachsende Gruppe von Mietern, darunter junge Berufstätige, Familien und Rentner, die Wert auf Komfort, Flexibilität und ein professionell verwaltetes Gebäude legen.
