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A(I) day at Friends of Search 2024

The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.

10 AI tools which will evolve UK property businesses in 2024

AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.

¿Por qué necesitas LLMOps?

Este artículo presenta LLMOps, una rama especializada que fusiona DevOps y MLOps para gestionar los desafíos que plantean los Modelos de Lenguaje Grandes (LLM)...

From CDP to GPT: Building Your Future Consumer Engagement Strategy Now

The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.

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