AI Technology Archives - Page 2 of 10

How Artificial Intelligence Is Already Transforming S&OP — and the Potential That Still Exists

The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly agenda, S&OP is a continuous cycle that seeks to anticipate the future and prepare the organization to meet it efficiently. Today, Artificial Intelligence (AI) is already a reality in parts of this process — especially in demand planning. But its potential goes further: as we evolve in analytical maturity and in the integration between teams and data, AI can become a central gear for faster, more accurate decisions aligned with business reality.

Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights

As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of search metrics that deliver more granular, actionable insights for marketers. Two new metrics, User Searches and Ad Opportunities are at the forefront of this transformation, powered by advancements in AI and multimodal search capabilities.

The ethical considerations and governance required for responsible Al adoption

The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies will fundamentally impact the future of our societies and economies.

Beyond Generation: Why Agentic AI is Your Next Competitive Edge

The rapid ascent of Generative AI (GenAI), powered by sophisticated Large Language Models (LLMs), has captured global attention, demonstrating remarkable capabilities in content creation, summarization, and interaction. Businesses are actively exploring and integrating these tools to enhance productivity and unlock new avenues for communication. However, focusing solely on GenAI overlooks the next seismic shift in artificial intelligence: Agentic AI.

KNOW GPT: Leveraging AI to Unlock Enterprise Knowledge

In today's relentlessly competitive business landscape, agility and informed decision-making are paramount. The ability to swiftly access and leverage an organization's collective intelligence can be the critical differentiator between thriving and merely surviving. Yet, beneath the surface of many enterprises lies a significant, often underestimated drain on productivity and innovation: the pervasive challenge of fragmented and inaccessible knowledge.

AI: From cutting-edge innovation to widely accessible commodity

At the recent Artefact Data & AI Summit in Dubai, Vincent Luciani, Co-founder and Executive Chairman of Artefact, shared his insights on the evolving landscape of artificial intelligence. This article covers the main points from Vincent’s session, including the commoditization of AI, its impact on the workforce, the associated challenges and opportunities, and strategic recommendations for organizations.

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no longer just a search engine or an advertising platform; it's rapidly evolving into an AI-driven ecosystem where text, voice, video, and images converge to create a truly multimodal and increasingly agentic user experience. For all of our clients in retail, luxury, e-commerce, banking, insurance, and telecom, but also CPG and even B2B, this isn't just another wave of updates – it's a fundamental shift in how brands will connect with consumers and businesses.

AI for sustainability: sustainable solutions in industry

As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable consumption practices? Artificial Intelligence (AI) has emerged as a strategic ally in this scenario, enabling smarter decisions, optimized processes and lower carbon emissions in intensive production chains. In this article, we explore some examples of how the industry is applying AI to tackle energy challenges at scale, and how Artefact is standing out by accelerating the transition to more sustainable, efficient and data-driven operations.

IT/OT Convergence: The path to industrial excellence

Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept of IT/OT (Information Technology/Operational Technology) convergence, an evolution where the synergy between data and technology optimizes efficiency, security, and innovation in manufacturing, enabling high-quality data and robust security that support reliable and strategic decisions.