Data Ciencia y MLOps
Author Charbel Naba Software Engineer Artefact
Why brands need to build more diverse social media strategies
29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.
Data platform 2.0: accelerating development with data governance as code
28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.
Mediciones (MROI) y Perspectivas
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Data y AI para el sector del capital riesgo
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How AI can help brands discover consumer microtrends
16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.
How brands can finally put an end to ‘dirty data’
12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.
Why TikTok has come of age during the COVID crisis
21 September 2020 As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.
How sales organisations can survive in a socially-distanced world
15 September 2020 As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros, Data Consulting Director at Artefact France, explains how they can succeed
