Global Blog

Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?

This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no...

From insight to market: the impact of AI Agents on commercial success at Sanofi

The time has come for the pharmaceutical industry to seize the opportunities offered by artificial intelligence. At Sanofi, this transformation takes the form of a...

AI for sustainability: sustainable solutions in industry

As the global regulatory pressure around sustainability in industry intensifies, one question is coming to the fore: how can companies adopt smarter and more sustainable...

IT/OT Convergence: The path to industrial excellence

Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept...

How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

Key insights from our webinar with Artefact, MoEngage and Treasure Data. We see firsthand how complex and urgent it is for BFSI organizations to evolve...

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international...

Uncover the JavaScript pitfalls sabotaging your SEO and AI Search Visibility

In this article, we explore how JavaScript impacts content rendering and indexing, share real-world issues uncovered during a site migration, and explain how to fix...

Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created...

Agentic AI in practice: Strategic value for digital and data marketers

Discover how Agentic AI is driving practical, strategic advantages for digital and data marketers. From autonomous campaign optimization to personalized customer experiences, this technology empowers...

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its...

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes,...